A stock exchange listing (IPO, Initial Public Offering) is a major milestone for any company. It raises the company’s profile and can strengthen its appeal among investors, customers, the media and both current and prospective employees. The announcement of listing plans alone can put a company in the spotlight, making it important to build communications readiness well in advance and make the most of the opportunity.

Planned and impactful communications

Successful IPO communications starts with a strong investor story. A compelling investor story clearly communicates the company’s strengths and growth opportunities to both retail and institutional investors, providing a solid foundation for all IPO communications and marketing. Preparing for a listing requires a holistic approach. We help companies strengthen their communications capabilities, build media visibility, and prepare for potential crisis communications situations.

Our long experience has taught us that a successful listing is always a team effort. It requires an understanding of the needs of all parties involved and seamless collaboration with the client, lead manager, legal adviser and auditors. As the communications advisor, we support the entire project team with our expertise and help ensure a smooth process, even during the most intensive phases of the listing.

Bravura as a partner to the listing company

Bravura supports companies throughout the entire listing journey – from strategic planning and communications execution to a newly listed company.

Building communications readiness

Sharpening the investor story and key messages
Integrating sustainability into the investor story
Communications advisory throughout the process

IPO communications and marketing

Communications and marketing plan
Design, content production and visualization of marketing materials
Public events
Exchange and press releases and media relations
Design and content production for the IPO and investor website

Capabilities for life as a listed company

Building the company’s communications capabilities
Training in IR responsibilities
Planning and management of communications and marketing

Bravura also provides outsourced communications support for ongoing investor relations after the listing. Read more about our Outsourced communications resource service here.

Contact Bravura and partner with one of Finland’s most experienced IPO communications teams.

“Listing on the First North was an important step for us in our strategy. The goal was not only to support our growth and internationalisation, but also to help build awareness of Norrhydro. We received all the communication support we needed from one team, from the planning of an IPO marketing concept to content production, marketing materials and capacity building for a listed company, as well as good visibility in the media. The Bravura team helped us clarify our story, as well as tell about our technologies and responsible business in an understandable way. A clear corporate and equity story is an important success factor in the capital markets, but at the same time awareness also supports our business goals. Our IPO was a success, and the process went smoothly with good cooperation between the various parties. We especially value Bravura's investor communications expertise and competent communications management together with our own team. Bravura also has a strong understanding of how the media works. The experience of IPO projects and the understanding of our business were reflected in a high-quality end result. ”

Yrjö Trög, CEO
Norrhydro Oyj

Frequently asked questions about IPO communications

When should a communications partner be brought into a listing project?

The timeline varies depending on the company’s starting point, but the preparation phase typically takes several months. Putting the investor story and communications capabilities in place early helps ensure a smoother listing process. It is also important to allow sufficient time to build awareness and strengthen the company’s profile ahead of the listing.

What is the difference between the roles of the lead manager and the communications partner?

The lead manager is the investment bank or bank responsible for the overall listing process, including its timetable, structure and, in particular, marketing the offering to institutional investors. The communications partner, in turn, focuses on building the company’s profile and communicating its story consistently across different stakeholder groups. The communications partner manages the marketing campaign for the offering and prepares the company to communicate in line with the expectations and requirements of a listed company. The two roles complement each other, and close collaboration is key to achieving the best results.

IPO communications