Communication in M&A

Internal and external communications plays a key role in successful corporate restructuring.

We have acted as a partner in a number of different corporate restructuring projects, from the planning and announcement phase to the integration phase, in close cooperation with different parties. Our goal is to ensure the success of corporate restructuring by means of communications, to provide sufficient and timely information to the different parties and to dispel the uncertainty caused by the change, especially among the personnel.

We help our clients in planning their communications strategy and crystallising and communicating core messages as clearly as possible to different target groups. Communications must be able to respond not only to the fundamental issues involved in the change process, but also to why the M&A will be implemented, what it aims to achieve and what its benefits and impacts will be for the various stakeholders.

Communications does not end with the announcement of the corporate restructuring. Continuous, two-way communication encourages personnel to engage in the change.

Our services in corporate restructuring communications include:

  • Communications advice
  • Communications strategy and defining main messages for different target groups
  • Communications action plan for announcement and integration phases and implementation of measures
  • Production of necessary materials, e.g., releases, presentations and Q&A documents
  • Media communications
  • Internal and external change and strategy communications in the integration phase
  • Crisis communications
  • Leading the communications process

"Neste aims to be a global leader in renewable and circular economy solutions, and the company strongly invests in measures defined in the new strategy. With the business growing and the reorganization, the communications organisation suddenly got overloaded. In this challenging situation, Bravura jumped on the bandwagon as part of our comms team, taking full responsibility for certain strategic projects from planning to content creation. Co-operation was flexible, and I had full confidence in Bravura’s communications expertise. I can recommend Bravura for strategic change communications projects and demanding corporate communications for an international corporation.”

Susanna Sieppi, Vice President, Communications
Neste Oyj

Additional information

Pauliina Tennilä

CEO, partner

+358 40 570 5530