IR perception studies and sentiment research

Through perception study, the company gets inside the minds of its investors, monitors market expectations, and measures the effectiveness of investor relations.

Interaction and two-way communication between the company and investors are key to building shareholder value. That’s why we provide our clients with perception studies and analyze their investor relations activities. The research data we gather enables our clients to develop their company’s investor story and communications in the best possible way.

Our IR perception studies are useful, for example:

  • in connection with a Capital Markets Day or after a roadshow
  • in the preparation of the capital markets presentation and Q&A material
  • to the new CEO or IR Director
  • when you want to measure or streamline IR actions
  • if the company’s share is strongly overvalued or undervalued
  • in the context of major strategic changes

Fortum launched its updated strategy, aligned with Uniper, at its first virtual Capital Markets Day in December 2020. By conducting an IR perception study right after the virtual Capital Markets Day we wanted to collect direct feedback and hear detailed market views on all related central topics. As part of our on-going dialogue with the capital markets we wanted to benchmark our internal view with that of the market through an IR perception study done by an objective, third-party expert in the field. We were very pleased with Bravura’s quality of the work and their ability to understand and grasp the complex dynamics of our company and businesses, provide a succinct analysis of investor views, and deliver the report on agreed deadlines. The tailor-made report confirmed our view of the markets understanding of Fortum and is a useful tool to better understand the market’s expectations on Fortum for both the IR team and senior management. Concrete recommendations on how to develop Fortum’s IR going forward and the services we offer our investment community were also very useful.”

Ingela Ulfves, Vice President, Investor Relations and Financial Communications
Fortum Oyj

Additional information

Pauliina Tennilä

CEO, partner

+358 40 570 5530