If is the leading non-life insurer in the Nordic countries with approximately 3.7 million customers in the Nordic and Baltic countries.

Form of cooperation

  • Outsourced media communications resource in spring 2020

Bravura’s role

  • Strengthening If’s expert role and corporate image in earned media
  • Communications plans for different themes and projects
  • Finding news headlines on themes related to the everyday safety of Finns and crystallising core messages
  • Creating content for releases and release notes, among other things

In the If Finland communications team, we needed to strengthen our media communications, among other things, to fill the resource gap during parental leaves. With the help of earned media, we wanted to strengthen If's reputation and to build our thought leadership in themes related to the everyday safety of Finns. In our situation, an outsourced media communications partner was a perfect choice - a flexible and efficient solution. The experienced corporate communications expert assigned to us quickly caught on to our briefings and independently produced quality content when we weren’t able to do it ourselves. From Bravura we also got communications planning and sparring help when we needed a new perspective and outside opinion. Our news topics achieved the desired visibility in earned media channels. Thanks to outsourcing, we always had a communicator who knew If's story and goals, even for sudden assignments, which also made my own daily life easier and emptied my desk for other tasks.”

Ainomaija Pippuri, Head of Communication
If Finland